May 31 - July 14

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Why .BOT?

Bots are software programs traditionally used to accomplish repetitive tasks. For example, online chat bots can be used to streamline a company's customer service. Physical robots can be used offline to move merchandise within a fulfillment center. As technology advances, we're seeing AI and messaging platforms open up to third party bots allowing users to accomplish tasks from within the platform.

Amazon, the .BOT Registry, is focused on creating a dedicated online space for this community and have seen tremendous interest in what they are developing. They intend to offer continuous value for all .bot domain registrants by developing unique features for this rapidly growing community and their customers.

How fast is the bot space growing?

More and more businesses are launching chat-based bots for customer engagement. The number of chat bots on messaging channels (i.e. SMS, Facebook Messenger, Kik, Slack, Telegram, etc.) have grown 2,400% over the past year, from 5,000 in 2016 to 125,000+ in 2017. The industry is seeing strong market adoption, end user acceptance and we anticipate that brands are in the process of building their own chat bots (or will want to do so in the near future).

More Info

Sunrise Registration

  • May 31 - July 14, 2017
  • $225 non-refundable fee and $75 registration fee
  • Premium domain prices vary. We will notify registrants if their domain is premium.
  • Whois Privacy is not allowed.
  • Registrants that hold an existing trademark in ICANN's Trademark Clearinghouse have the opportunity to claim their domain before anyone else.

General Availability

  • TBD
  • 1 - 10 year registrations
  • Some domain names may be premium cost.
  • Whois Privacy is not allowed.
  • Registrations are open to the public on a first-come, first-serve basis.
  • Registrants may be subjected to additional eligibility checks.