Although blockchain wallets are the next big thing in storing assets, existing wallet names are cumbersome to share and communicate. Luckily, a .ETH domain name can be mapped to a wide variety of assets on the Blockchain, making it easier for customers to find and pay you.
Want to make it easy for customers to get to your wallet?
Instead of having to type out a long string of up to 35 numbers, you can add a .ETH domain and map it to your wallet. So, instead of remembering a long string of hexadecimal numbers, your customers can go to somename.eth to get to your wallet.
Have a trademark that you want to protect in the blockchain world?
.ETH domain names are decentralized, anonymous and immutable. This means that once a domain name has been added to the Blockchain, there is no way for brand owners to forcibly reclaim the ownership of the domain name. And there is no central authority, such as Registrars, Registries or Law Enforcement to turn to reclaim an infringing domain name.
EnCirca makes it easy to register a .ETH domain name.