Landrush 2

Until May 31, 2018

Register Now

General Availability


Register Later

Landrush 2 Restrictions

Exclusive to individuals or entities that own, operate or manage bots built using supported botkits, as validated on Restricted to creators with published bots who use Amazon Lex, Microsoft Bot Framework, Dialogflow, Pandorabots, Gupshup, and Botkit Studio.

Why .BOT?

Bots are software programs traditionally used to accomplish repetitive tasks. For example, online chat bots can be used to streamline a company's customer service. Physical robots can be used offline to move merchandise within a fulfillment center. As technology advances, we're seeing AI and messaging platforms open up to third party bots allowing users to accomplish tasks from within the platform.

Amazon, the .BOT Registry, is focused on creating a dedicated online space for this community and have seen tremendous interest in what they are developing. They intend to offer continuous value for all .bot domain registrants by developing unique features for this rapidly growing community and their customers.

How fast is the bot space growing?

More and more businesses are launching chat-based bots for customer engagement. The number of chat bots on messaging channels (i.e. SMS, Facebook Messenger, Kik, Slack, Telegram, etc.) have grown 2,400% over the past year, from 5,000 in 2016 to 125,000+ in 2017. The industry is seeing strong market adoption, end user acceptance and we anticipate that brands are in the process of building their own chat bots (or will want to do so in the near future).

More Info

  • 1 - 10 year registrations
  • Some domain names may be premium cost. If the registration is premium, renewals are premium as well.
  • Landrush 2 Registrations are open to specific entities on a first-come, first-serve basis. Click on "Register Now" link for more information.
  • General Availability Registrations are open to the public on a first-come, first-serve basis.
  • Registrants may be subjected to additional eligibility checks.