[For Rightside's Sunrise Periods, please visit New gTLDs]
Rightside inspires and delivers on new possibilities in digital identity.
We give you the freedom to tell your story, your way. Our domain name
services provide the entry point for individuals and organizations to
define themselves. Our value-added services help them tell their stories
online. And our turnkey service platform is the easiest way for resellers,
registries, registrars, and domain investors to build their businesses.
More options mean more opportunity - for storytelling, for commerce, for
innovation, for you.
What is Rightside's DPML?
Rightside applied for the rights to operate 20 new, generic
TLDs. All of the domains that Rightside is applying for can be blocked
using the DPML Blocking service.
How does DPML work?
DPML prevents cybersquatting by enabling brand owners to block their
trademarks from registration at the second level across all Rightside
TLDs. DPML protects trademark holders at a fraction of what it would
cost to defensively register the terms in all of Rightside TLDs
What New Top Level Domain Names Has Rightside Applied For?
Rightside has filed 20 applications for new TLDs, and
its intention is to secure and operate every applied-for TLD. See the
list of TLDs in the box on the right.
How does a Trademark holder buy a DPML?
The trademark holder must first register a mark with the Trademark
Clearinghouse (TMCH). The mark must be registered according to the "use"
standard, which is the same standard for registration during the Sunrise
Once that mark is validated by TMCH, the brand holder must register with a DPML Registrar. Once the steps are completed, the trademark term is blocked
from registration in all Rightside TLDs for an initial period of one year.
A DPML subscription then can be renewed in increments of one to ten
years. A domain blocked by DPML is not functional, meaning it may not
be used for a website URL, email address or other type of domain related
The Value of a DPML Block
- Powerful: Allows brand owners to protect more than their exact trademarks. DPML protects keywords that "contain" the mark.
- Flexible: The program allows trademark holders to protect
terms in all Rightside TLDs while retaining the ability to register
specific domains during or after Sunrise.
- Simple: A one-time purchase protects a term for five years.
Domains blocked by DPML are not live on the Internet and therefore
don't require the involvement of your IT team.
- Affordable: Costs
brand owners significantly less than if they choose to defensively
When will Rightside's TLDs launch?
The start date of a DPML subscription submitted in 2014 will not begin
until the first Rightside' Sunrise Period, which is expected to commence
early in 2014. The earlier a DPML subscription is purchased, the more
useful it will be since a DPML subscription does not retroactively rescind
third party registration in any Rightside' TLD launched prior to the
DPML subscription (although DPML subscribers will be able to block any
names not already registered in those TLDs).
Secure your place early, ensuring
complete coverage across all names.
Complete the pdf order form to start the DPML submission process.