Minds + Machines' Domains Protected Marks List (MPML) Blocks for Trademark Owners
[For Minds + Machines' Sunrise Periods, please visit New gTLDs]
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What is Minds + Machines's MPML?
Minds + Machines applied for the rights to operate 18 new, generic TLDs. All of the domains that Minds + Machines is applying for can be blocked using the MPML Blocking service.
How does MPML work?
MPML prevents cybersquatting by enabling brand owners to block their trademarks from registration at the second level across all Minds + Machines TLDs. MPML protects trademark holders at a fraction of what it would cost to defensively register the terms in all of Minds + Machines TLDs
What New Top Level Domain Names Has Minds + Machines Applied For?
Minds + Machines has filed 18 applications for new TLDs, and its intention is to secure and operate every applied-for TLD. See the list of TLDs in the box on the right.
How does a Trademark holder buy a MPML?
The trademark holder must first register a mark with the Trademark Clearinghouse (TMCH). The mark must be registered according to the "use" standard, which is the same standard for registration during the Sunrise period.
Once that mark is validated by TMCH, the brand holder must register with a MPML Registrar. Once the steps are completed, the trademark term is blocked from registration in all Minds + Machines TLDs for an initial period of five or ten years. A MPML subscription then can be renewed in increments of one to ten years. A domain blocked by MPML is not functional, meaning it may not be used for a website URL, email address or other type of domain related functionality
The Value of a MPML Block
- Powerful: Allows brand owners to protect more than their exact trademarks. MPML protects keywords that "contain" the mark.
- Flexible: The program allows trademark holders to protect terms in all Minds + Machines TLDs while retaining the ability to register specific domains during or after Sunrise.
- Simple: A one-time purchase protects a term for five years. Domains blocked by MPML are not live on the Internet and therefore don't require the involvement of your IT team.
- Affordable: Costs brand owners significantly less than if they choose to defensively register terms.
When will Minds + Machines TLDs launch?
MPML TLDS have already launched, and many more are coming in 2015. The earlier a MPML subscription is purchased, the more useful it will be since a MPML subscription does not retroactively rescind third party registration in any Minds + Machines' TLD launched prior to the MPML subscription (although MPML subscribers will be able to block any names not already registered in those TLDs).
Secure your place early, ensuring
complete coverage across all names. Complete the pdf order form to start the MPML submission process.
Complete the pdf order form to start the MPML submission process.