.Me is being introduced via a multi-million dollar marketing campaign
as both a personalized Web address and as a catchy business marketing
tool around the world, initially in English followed by localized and
standards compliant International Domain Names in, for example, Spanish
and Italian.
.Me domains, with their universal appeal, are expected to be in high
demand. So some “premium” names – including verb-oriented
domains, such as “Contact.Me,” “Drive.Me” or
“Fly.Me,” – will be held back for auction after Open
Registration. We will have more information available on premium auctions
in the months to come.