Trademark owners get only one chance to get it right to block their trademark in the new .xxx domain.  So, pre-validation is essential.  EnCirca attributes its success through the use of the Trademark Fact Check analysis service.

Trademark Fact Check automatically screens sunrise applications for over 20 different criteria required by the .xxx registry.  Its scope is global with real-time searching of 65 national and regional trademark databases.

In previous sunrise periods, it was reported that up to 50 percent of applications were rejected as a result of errors. So far for the .xxx sunrise, the registry is reporting a rate of 20 percent.

In comparison to these results, EnCirca’s success using Trademark Fact Check is notable:

-100% of the sunrise applications that passed the Trademark Fact Check analysis have been approved by the .xxx validation agent.

-Trademark Fact Check has covered 99% of the trademark jurisdictions submitted by trademark owners

-Over 90% of sunrise applications have come from just 20 jurisdictions.

Trademark owners need to act quickly before sunrise ends on October 28.  Pre-validation of their applications should be one of the criteria used in selecting their registrar.

To register your trademark, visit www.encirca.com.

It’s just one of the trademark practices from the dot-com era that is tripping up trademark owners for the .xxx sunrise period.

Many trademarks include a “.com”.  However, during the .XXX Sunrise, trademark owners cannot drop letters to obtain a domain.  So, a trademark such as “example.com” is eligible for “examplecom.xxx” but not for “example.xxx”.

This policy goes against many other standards. For instance, the trademark industry, including the dispute policy, federal courts and the USPTO, long ago decided that for a trademark that included an extension, the extension was immaterial.

But under the rules for the .XXX sunrise, a trademark like “tm.com” is not eligible for “tm.xxx”.  It would be eligible only for “tmcom.xxx”.  Simply dropping the “.com” is not allowed.

However, there is solution for trademark owners.  They can file an amendment 7 with the USPTO to have the “.com” removed from their trademark.  There is still time to do this before the .xxx sunrise period ends.

The change will also benefit trademark owners in the up-coming ICANN trademark clearinghouse as well.

We worked with Thomson Compumark to develop a special product to help allow those not involved in the adult entertainment industry opt-out of participation in the .XXX domain.

The Sunrise B period is specifically for those outside of the adult entertainment industry interested in blocking and protecting their trademarks from being registered by others. It is very important for brand owners to act during the Sunrise B period because after October 28, 2011, all remaining .XXX domain names will become available to register by the general public. This means that any unprotected brands could be attached to a .XXX domain.

EnCirca is uniquely positioned to assist Thomson CompuMark because we are pre-validating all sunrise applications with technology that mirrors the Registry’s validation checks for the .XXX sunrise period. By determining eligibility and detecting conflicts between government trademark databases and .XXX sunrise applications, customers will be able to correct their applications before registry fees are incurred.

In addition, we are still offering a money-back guarantee for trademark owners applying for the .XXX sunrise period. Visit our .XXX page for all the details!

Accessing the Internet through mobile devices has exploded in frequency with the introduction and adoption of the iPhone and Android.  In fact, all businesses that want to have an online presence have to think about how they’ll be found on handheld devices or risk becoming invisible.

The problem? You have spent a lot of energy (and money!) to perfect your website, but it isn’t mobile-friendly. .tel can help establish your company’s mobile presence quickly, easily and affordabily. (EnCirca offers one-year .tel registration for $19.99.)

Slated as having the “potential to become a phone book for the Internet” by the New York Times, a .tel domain provides organizations of all sizes a named listing with unlimited contact information in a global directory, accessible from any device connected to the Internet.

.tel allows you to create a single point of contact via your .tel page. No matter how often your other contact details change, you can maintain your .tel page and update it with your telephone number, email address, blog address and any other contact information you would like to publicly share.

A .tel website also enhances your search engine discoverability because you can include descriptive keywords about you or your company. Of course, you also have privacy option to keep your data only visible to select users.

If you don’t currently have a website, there isn’t one needed for .tel. Users can update and store information without having to build, host, or maintain a website. And, because the .tel info is directly input into DNS, your information is instantly updated.

To check out some great .tel users, visit here: http://www.encirca.com/html/tel-registration.shtml

Reserve your preferred .tel name today with EnCirca. http://www.encirca.com/cgi-bin/rgsys/bulkregtel.cgi

“New and potential registrants are recognizing that .pro is beginning to compete with .com. .Pro domains can now be registered at a fraction of the price of the equivalent .com names. In fact, each new .pro registration is available from EnCirca for just $14.95,” says Thomas Barrett, President of EnCirca, the leading .PRO registrar. “Find.pro is a great way for our .pro customers to get noticed online. We know that our customers have many choices when picking a .pro domain name registrar and now, in addition to offering customer service and competitive pricing, we also offer Find.pro, free of charge, to help give our customers a leg up in their attempts to market their website.”

Who would benefit from a .pro domain? To start, job-seekers, self-employed professionals and businesses of any size. Professionals both at home and abroad are trying to distinguish themselves to employers and potential clients as they vie for the few available jobs. Building your online presence using the .pro domain name is one way to gain a competitive edge.

“Establishing yourself as an expert in your field is an important component of marketing to potential employers and clients,” says Barrett. “Creating a website for your resume, blog or portfolio of work is an approach that will pay dividends far into the future. A .pro website has credibility and is a great platform for showcasing your skills and industry knowledge. Further, as more and more domain extensions are made available, .pro will emerge as a familiar domain that certifies authentic credentials.”

.Pro domain names work just like .com domains, with the ability to create fully featured websites and email addresses. The .pro domain is a restricted domain name, available to licensed professionals who self-certify that they meet the eligibility requirements of their profession.

There are no restrictions on the types of names a business or licensed professional may register: including trademarks, industry keywords, search engine terms, company names, or marketing slogans. There is no limit to how many dot-pro domain names an individual or company can register. Types of businesses and professions eligible for dot-pro include: Lawyers, Accountants, Engineers, Doctors, Architects, Dentists, Educators, Chiropractors, Veterinarians, Surveyors, Plumbers, Inspectors, Investment Advisers, Real Estate Brokers, Insurance Brokers, Nurses, Opticians, Optometrists, Podiatrists, Psychologists, Therapists, Social Workers, Building Contractors, Electricians, Patent and Trademark Examiners, Court Reporters, Police and Fire Safety Officers and any other profession where an official credential is required for a business or individual to offer services.

Visit https://www.encirca.com today to register.

TelPages allow users to search all current, live .tel domains. You can preview this version of TelPages by visiting, http://beta.telpages.com.

Telnic has invited users to email feedback on the beta site at the following address: community@telnic.org.

Visit EnCirca’s .tel registration page for more information.